Proximity Marketing

Proximity marketing is distribution of advertising content directly on mobile phone of the users located within a particular place.

Bluetooth technology is the solution most commonly used in this field, that because there aren't any cost associated twith the communication and for the large diffusion of devices supporting the radio communication protocol.

The solution is composed of one or more Bluetooth access-points (hot-spots) that deliver multimedia content to all mobile devices in the area. The message is not intrusive, beacuse the user is asked for the authorization.

Scenery

There are a lot of usages of Proximity Marketing like Malls, Cafés and restaurants, Banks, Concerts, Mass-transit terminals, Bookshops.

The bluetooth lottery choses between the mobile phones a winner to deliver coupon or tickets.

Advantages It detects mobile devices within 100 mt. It delivers informations, coupon, melodies. There are no costs related to communication. It offers an overview and manage the marketing campaign. Contents given to the users remain in mobile phones and are always on hand. Bluetooth marketing is permission oriented: it lets the user decide wether or not accept the content ...and the bluetooth lottery randomly choses the winner of a coupon or discount between the presents!!!